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Quantcast - Unexpected Audiences

ROLE: CREATIVE DIRECTOR
Illustrations: Ray Oranges

quantcast's ability to draw insights from audience data can lead brands to discover unexpected business OPPORTUNITIES. 

we launched a campaign where We tell the stories of consumer insights as they become a purchase.

Illustrations 

Quantcast needed to evolve its's look and feel. The existing design system relied heavily on a series of characters illustrated in a style that didn't quite match the level of complexity of the product it was selling.  We needed to improve our look using the current brand guidelines before we could usher in a new brand system, so we partnered with Ray Oranges to bring to life a series of illustrated animations for our 2017 brand campaign.

 
 
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